Sunday, January 3, 2010

Book Review: Blink

Author: Malcolm Gladwell



I thought of reading this book when my friend, Ramana, recommended it in a comment for one of my previous posts. When my friend Ash said she had the book, I jumped and pestered her endlessly to get me the book before my 'mini vacation' began.

The book basically deals with thinking in a 'blink', how the unconscious mind rapidly processes information deep in our minds and comes to conclusions in a fraction of a second. Then it goes on to explain the positive and negative consequences of such thinking and how we can control this thought process to a certain extent.

A person interested in psychology would most definitely find this book to be very appealing; those not interested in such things better steer clear of the book. The author needs to be appreciated for the style of writing - enlightening the reader through numerous examples and the flow of the explanation keep him/ her glued to the book (and not doze off).

I found the book and the facts stated in it pretty interesting and ended up Googling most of them. This book is similar to 'The Emerging Mind' by Vilaynur Ramachandran. Both books are about psychology and can appeal to the casual reader, but while 'The Emerging Mind' discusses a myriad of issues and is closer to a text book, 'Blink' focuses on the one topic and elaborates it keeping the psychology-illiterate reader in mind.


Also, do not expect any life-changing gyan - this book is just not for that.